• Confidentiality and security

      Confidentiality and security

      Protection of personal data

      For all processes of data processing (for example Collection, processing and transmission), we act in accordance with the legal provisions. Your data necessary for ordering and payment will be stored and transmitted to the extent needed for the handling of the orders you make from us. To the extent permitted by law, taking into account their respective legitimate interests.

      Shoes Expert ltd. may also collect and process details of the address and the order for own marketing purposes. In this way, Shoes Expert ltd. includes the possibility to use information collected in connection with the order by processing e-mail addresses, addresses from the list of e-mails of Facebook Ireland Limited, of the address owner, to advertise on Facebook. Further use of the e-mail address for purposes, other than conciliation, is not allowed. Regarding each advertisement NF Federal data protection and pursuant to § 28 Abs are only for third party purposed, who trade only where permitted by the law (usually publish certain lists of aggregated data in accordance with § 28, subparagraph 3 ne. 3 PM § .. 2 3 S.2 and S.4 nF Federal Data Protection Act).

      Note: You can always refuse the use of personal data for marketing purposes by sending an informal mail to Shoes Expert ltd., 7, Ekzarh Yosif street, 1000 Sofia, Bulgaria, or by e-mail, until the use, processing and transmission sales@ledianatomic.com, that you disagree. This does not, however, apply to the data necessary for the handling of your order. After receiving your objection, we will not use, process and transmit the relevant data for purposes, other than the handling of your order, and we will henceforth stop sending you advertising materials, including our catalogues.

      The personal data we collect and process from you are:

           - Your names, address, telephone, e-mail

           - When issuing an invoice to an individual and an EGN

       We declare that the personal data we collect will be used for the following purposes:

           - conclusion and implementation of a distance contract - online sales;

           - advertising and marketing campaigns

       The basis that entitles us to process your data is:

           - processing is necessary to fulfill a contract with you or our intention to enter into a contract;

           - processing is necessary to comply with our legal obligation (eg tax and accounting);

           - processing is based on our legitimate interests (eg legal protection, security and property security, business information analysis to improve service);

           - the processing is based on your consent (entering into a contractual relationship you automatically agree to use)

      Information about Internet technologies

      LEDI Anatomic uses remarketing from the technologies in the Internet. This allows to target with advertisements specifically those users of internet, who are already interested in our shop and our products. We know from the studies that the display of personalized advertisements, based on interests for internet users, is more interesting than advertisements that do not have such personalized content and orientation. The insertion of the advertising material takes place during redirection, on the basis of analysis based on cookies from the previous behavior of the user. Of course, personal data is not stored in this case and, of course, the use of remarketing technology is done in accordance with the applicable legal provisions on data protection.

      When you visit the website ledianatomic.com, the text files (the so-called cookies) are stored on the user's computer. These cookies are intended to make our marketing easy, efficient and secure. For example, those files can allow you to see information tailored to your interests, on the page. The ultimate goal is to adapt our offers to your wishes and make browsing with us as convenient as possible.

      Of course, you can set your browser so that it does not place our cookies on the hard drive, or delete already saved cookies in the future.

      Example for Internet Explorer:

      1. Select Internet Options in the Extras menu. 
      2. Click on the Privacy section. 
      3. Now you can set cookies to be accepted, selected, or rejected. 
      4. Click OK to confirm your settings.

      Example for Firefox:

      1. Select Settings in the Extras menu. 
      2. Click on the Privacy section. 
      3. In the drop-down menu, select "Create Custom Settings".

      4. Now you can set whether to accept cookies, how long you want to save those cookies, and add exceptions as to which websites you always or never want to allow the use of cookies.

      5. Confirm your settings with OK.

      Only by using our cookies you can use and experience some of the most interesting features of ledianatomic.com. For example, if you place an item in the shopping cart, our server reads the code from the cookie and remembers that it belongs to your shopping cart. If you visit other websites after your shopping tour on ledianatomic.com and then go back to our page, your shopping cart will still be full. This service is only possible through the use of cookies. Therefore, we encourage you to allow the receiving of cookies for your convenience.

      Further, we would like to note that ordering from ledianatomic.com is only possible, if you allow cookies.

      Declaration of confidentiality of Google Analytics

      This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses the so-called cookies, text files that are stored on your computer and allow analysis of the use of the website by you. The information, generated by the cookie on the use of this website, is usually transmitted to a server of Google in the United States and stored there. In case of activation of IP to preserve anonymity on this website, your IP address will be shortened within the EU Member States or other countries of the European Economic Area Agreement. Only in exceptional cases will the full IP address be sent to a server of Google in the US and will be stored there. On behalf of the operator of this website, Google will use this information to assess the use of the website, to compile reports on the activity of the website, and to provide the operator of the website with other services, related to the activity of the website and the use of Internet. The IP address, provided by Google Analytics as part of Google Analytics, will not be merged with other data of Google. You can prevent cookies from being stored by setting the browser software accordingly; keep in mind, however, that if you do so, you may not be able to use all functions of this website to the fullest extent possible. Also, you can collect the data generated by the cookie and related to the use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser available on the following link. The current link is: https://tools.google.com/dlpage/gaoptout?hl=en (there is an option the link for the countries to be different)

      Internal policy for protection of
      web traffic. This website collects and stores information on the browsing behavior of the visitors of the website in anonymous form. For this purpose are used the so-called "cookies", the text files that are stored on your computer and allow anonymous analysis of the use of the website by you. In no case may the data received be used for personal identification of the visitor of this website. The data collected will only be used to improve the offer. There is no other use or disclosure to third parties. If you do not agree with the fully anonymous analysis of your browsing behavior, or want to cancel your opposition, you can use the settings HERE .

      Webtrends Declaration of
      confidentiality Webtrends Analytics, a web analytics service provided by Webtrends EMEA Acquisition Ltd., is used on this website. (www.webtrends.com), anonymous data, collected and stored. This data is used to analyze the behavior of visitors. For this purpose can be used cookies. They are small text files that are stored locally on the visitor's computer, which allows their recognition when browsing our website. The IP address of the website visitors is shortened by Webtrends prior to storage, and thus the content is anonymous. If you object to the collection and storage of data by Webtrends, or want to cancel your objection, you can modify the settings HERE .

      Cancellation of data storage:
      According to § 15 of the current version of the Telecommunications Act, as a visitor to a website, you have the right to oppose the storage of data for your (anonymously recorded) data for visitors in the future. This opposition is valid, until you delete the cookie. The cookie is set for the domain, the browser and the user of the computer. Therefore, if you have access to the website from multiple devices and browsers, you have to appeal again separately the collection of data on each device and in every browser. If you do not agree with the tracking of the campaign and the use of the cookie, you can do it HERE .

      If you have subscribed to our bulletin, you can cancel the subscription at any time here. In order to be able to constantly improve our bulletin, which contains a feature that only informs us if and when you viewed the bulletin.

      Note: You may object to the use, processing and transmission of your personal data for marketing purposes by sending an informal mail to Shoes Expert ltd., 7, Ekzarh Yosif street, 1000 Sofia, Bulgaria, or by e-mail to sales@ledianatomic.com. This does not, however, apply to the data necessary for the handling of your order. After receiving your objection, the data concerned will no longer be used for purposes, other than to process and transmit your order, and to suspend the sending of advertising materials, including our catalogues.

      Recommendations for products by e-mail
      As a customer of our online store, you will receive from us regular recommendations for products by email. These recommendations for products are provided by us, irrespective of whether you have subscribed to a bulletin. In this way, we use the e-mail address provided at the time of purchase to promote our own goods and/or services that are similar to those you have acquired from us as a result of an already placed order. You can object to our product recommendations at any time at sales@ledianatomic.com, and at the end of each e-mail for recommendations for products, without bearing any costs other than the transmission costs according to the basic tariffs.

      Integration of the Social Plugins of Facebook
      ledianatomic.com uses the social plugins from Facebook to make the online store more personalized. Among other things, we use the "LIKE" button (also known as the "Similar" button). This is an offer from the American company Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA).
      If you visit a page on www.ledianatomic.com that contains such a plugin, your browser will connect to Facebook and the content will be downloaded from Facebook. Your visit on the pages of http://www.ledianatomic.com/ can be traced from Facebook, even if they do not use the feature actively. If you have a Facebook account, you can use such social plugin to share information with your friends. LEDI Anatomic has no influence on the content of the plugins and the transmission of information.

      On its website, Facebook provides detailed information on the scope, nature, purpose, and subsequent processing of your data. Here you will find more information about rights and settings for protection of your personal data.

      Confidentiality notice on Facebook

      You have the option to refuse display of social plugins in Facebook HERE. A cookie will be set afterwards that permanently prevents the transmission of data in Facebook, unless you explicitly delete this cookie from your browser, or delete it by using the function “Delete all cookies”. The controversy can be repeated at any time.

      This website integrates a Facebook pixel (pixel for custom audience on the website). Through this pixel, the information about the use of this site by you (e.g., Information on respected articles) collects a pseudonym. The information gathered can be used to promote to you in a personalized way, for example on your Facebook account. Examination of information that you can contradict HERE.

      Warning about false e-mails
      Currently, there have been more phishing attempts. In this deceptive network, LEDI Anatomic has been misused as an alleged sender. In particular, this means that users receive false emails on behalf of LEDI Anatomic.

      The creation of these emails and their sending is not doing of LEDI Anatomic. Also, LEDI Anatomic cannot influence the delivery of these unauthorized messages. As it can be assumed that the false messages contain viruses, we strongly recommend not to open any attachments or links and not to disclose personal data. We recommend to delete the message immediately.

      Information about your client account and details on your shipment may be found at any time on www.ledianatomic.com. Just click on the element of the menu “My profile” and enter.

      If you encounter a problem, you can always call us on +359 899 927 381. Or just sent us an e-mail on sales@ledianatomic.com .

      Public procedural directory
      In § 4g, the BDSG states that the Data Protection Officer has to provide everyone with the following information in an appropriate manner in accordance with § 4 d:


       Name of the responsible body

      Shoes Expert LTD



       Managing director

      Vesko Vidinov (president)


      Advisory council

      Krasimir Daskalov


      Information security officer










      Address of the responsible body

      7, Ekzarh Yosif street 
      1000 Sofia,

      Telephone + 359 899 927 381
      E-mail: sales@ledianatomic.com



      Purpose of the collection, processing or use of data


      The company's goal is wholesale and retail trade, trade, especially for transport and logistics, and storage of goods of any kind, as well as manufacture of products offered as part of the retail activities, and services of all kinds.

      Data is collected, processed and used in order to meet the above specific objectives.



      Description of stakeholder groupsand of the categories of data relating to them.


      Data about customers, data about employees, as well as data about suppliers and other business partners, if this data is necessary to meet the objectives mentioned in point 4 above.



      Recipients or categories of recipientsto whom the data may be disclosed:


      Participating and using the company's websites, in performing existing contracts with employees (for example, human resources, accounting, supervisory bodies) and existing customers and suppliers of purchased agreements (for example, marketing, sales, purchases, accounting).

      Public authorities which receive data because of legal requirements (for example, tax and customs authorities)

      External service providers under GDPR and external authorities and internal departments in pursuance of the objectives set out in point 4.



      Standard time limits for deletion of data


      The legislation has determined various obligations and terms for storage. Upon expiry of these deadlines, the relevant data will be routinely deleted. If the data is not affected by this, it will be deleted, if the knowledge of such data is no longer required to meet the storage objectives set out in point 4 above.



      Planned transfer of data in third countries


      By using social plugins, such as the "LIKE" button (also known as the "button Similar"), the data is transferred to a third party.


      Shoes Expert LTD

      Vesko Vidinov 
      Data Protection Director




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